Donna Noce Colaco and Frank Colaco: ‘Everything You Do Makes a Difference’

In 2007, Donna Noce Colaco joined White House Black Market as brand president. By then, White House Black Market had been a supporter of Living Beyond Breast Cancer for 3 years. Donna had never heard of LBBC before, but that year she went to her first Butterfly Ball. After that, she knew LBBC was the right organization to support. “I knew we would make a difference,” she says.

The 2007 Butterfly Ball wasn’t just Donna’s introduction to Living Beyond Breast Cancer. Her husband, Frank Colaco, joined her at the annual gala. He also found the experience inspiring and felt it was only natural to stand with Donna and support White House Black Market and LBBC.

Over the next 10 years of Donna’s time with White House Black Market, the relationship between the company and LBBC grew because of her commitment and belief in the LBBC mission. Since that first experience, Donna and Frank have never missed a Butterfly Ball and over the years they have brought family members, friends and colleagues to join them.

When Donna’s tenure at White House Black Market ended last year LBBC decided the Going Beyond Award, an award given to volunteers who use their personal experiences with breast cancer to help others, would be named the Donna Noce Colaco Going Beyond Award. The name will remind future honorees of her philanthropic leadership and how it transformed the organization.

Donna, now chief customer officer at Pier 1 Imports, continues to personally support LBBC, and she’s inspired Frank and others to give as well. Frank finds personal satisfaction in seeing the difference LBBC makes in people’s lives, and Donna says she will give back however she can. “Everything you do makes a difference,” she says. “A dollar, a million dollars, a shared conversation, an open ear, even just a hug — it all matters.”